After we started measuring the Digital IQ of organizations in 2007, technologies like social, cell, cloud, and analytics were still coming into the mainstream. Product reliability and ease of use are key for B2B know-how marketers, suggests a current survey of expertise product and service determination makers in the U.S. Four hundred B2B tech patrons participated within the survey, performed for Lavidge by WestGroup Analysis.

OEMs’ after-gross sales service operations are ripe for massive transformation that may ship significant value when it comes to improved financial performance, operational effectivity and the lifetime worth of consumers, but this transformation can solely be completed by investments in emerging applied sciences which might be particularly designed to optimise the after-sales service provide chain.

While these domains are nonetheless highly related, they are more and more co-mingling in what are referred to as clever transportation programs (ITS) Future ITSs will provide communications and knowledge between related and autonomous cars and vans, highway infrastructure, different forms of vehicles, and even pedestrians and bicyclists.

Momentous advances in nanotechnology, cybernetics, artificial biology, and artificial intelligence raise important ethical issues in regards to the nature of such technologies, in addition to their safety, appropriateness, and affect on what it means to be human in a technological society.

They fee their Digital IQ as higher than their peers, they’re extra more likely to say they make digital technology investments primarily for aggressive advantage, and they say they persistently measure the worth of their digital innovation efforts.